An email I sent to Jon Helliwell, who is in charge of "Matchday Experience".
I sent this 11 days ago, the day after the Watford game, and I'm yet to receive a response of any kind.
" Good Morning,
I hope this message finds you well, despite last night's result and this morning's downpour!
I'm a local event promoter and musician, with years of national and international experience of hosting, organising and running events.
As a proud Sheffield United supporter, I love the amazing fan experience that we provide for home and away fans on matchdays. I feel that with a couple of new introductions, a Sheffield United matchday experience could become the envy of the football league.
With Cherry Street now available to be closed, I feel there is a fantastic opportunity to hold a "United Street Market" featuring local businesses and independent traders. Vendors would be chosen carefully so as not to impact the revenue streams of any of the existing commercial partners, such as the concourse bars and eateries in Bramall Lane, as that would obviously be counter productive. Examples could include local clothing creators, artists, homeware designers, children's activities and much more.
It would also be a fantastic opportunity to set up a small music stage, to give upcoming and established local artists a chance to showcase their talents in front of thousands.
I'd envision this running from around 3hrs before kick off on home matchdays, with any active outdoor engagement ending at least 30-45mins before kick off, to allow fans to make their way inside the ground without causing excess congestion, and also to ensure that fans are being shepherded towards the club's in-house food and drink providers - to protect the club's matchday revenue.
This would help to bring many more people into the Bramall Lane area on a matchday, which would not only greatly benefit the local economy, but would also create a real buzz and allure around the Sheffield United matchday experience, with a warm and welcoming environment being provided for all the family.
As a community club, I feel that Sheffield United are perfectly placed to start an initiative like this, particularly given the recent closure of Cherry Street. Should Cherry Street be unfeasible, there is also the nearby "U Mix" centre, which could also be used to host the event. This would allow for a "fan park" style atmosphere and could even involve footballing activities for the younger supporters, given that the U Mix centre has the facilities. I have years of experience in the events field and would be delighted to take the lead in setting it up, I'd even be willing to do it on a voluntary basis until it's established, as I really am that confident that it will be a roaring success.
Our matchday experiences are already fantastic, it's perfectly reasonable to state that we provide one of the best matchday experiences in the division, as well as the football league. Personally, I'd like Sheffield United to be widely recognised as having one of the very best matchday experiences in the whole country.
I'd love to discuss this further with someone at the club, if the club feels thus would be a worthwhile and/or viable venture! I have a lot of passion for the project and already have several people willing to come onboard and make it a reality, this includes; a local soundsystem and stage hire company, several independent traders, three local music promoters and many more.
Hopefully you like the sound of the idea, as I say - I'd love to talk to someone about this in more detail. I'd be inclined to look at preparing something like this for either the new year, or possibly even for next season, given the obvious amount of organisation and logistics that a project of this scale would require.
Thank you very much for listening Jon, if you've made it this far! Apologies for the long-winded email, I just felt that it was best to get as much information out as possible, and I thought it'd be better to send a preliminary enquiry before launching into a full proposal or pitch.
Thanks again, hope to hear from you soon.
Many Thanks, "
Nice of them to even acknowledge it! It's still only been 11 days so I've not given up hope of a reply just yet...