The wages and other costs need to be funded out of ongoing revenue from crowds, sponsorship etc. We have by far the largest income out of any division one team and are owned by 2 very rich men so we should be able to match income and expenditure. However This club is badly run, how much are all the executive management team being paid, how much has been wasted on severance pay for numerous sacked CEO's etc ?
How do Gillingham keep hold of Bradley Dack on 6k crowds and every single season we sell our crown jewels on 18k crowds ? Bad management from the very top is the answer and we keep repeating the same mistakes...sell the good uns and reinvest in frees on big wages !