Brussblade
New Member
- Joined
- Oct 6, 2014
- Messages
- 60
- Reaction score
- 116
This is a very good post. I live in Belgium and don't go often to matches so am probably less clued in than I should have been been. So at 2pm local time on Friday during a busy time at work I logged on and was confronted with a malfunctioning site and my 21 year old daughter's customer number not being accepted because her age could not be verified (I intended to use for a young pal). At that point there were hardly any seats in good areas and most were single ones.The ticket selling process this time has been much better than recent big games (Man City FA Cup semi-final, Leeds at home and playoff semi-final at home this year) purely because we've allowed two tickets per customer number instead of one. If this rule had been in place for the other games I mentioned, we'd have sold out or come much closer to doing so. The same draconian one ticket per customer number rule (plus a loyalty points restriction) is why we didn't even sell out our first game back in the Premier League against Crystal Palace in 2019, and I was able to get a ticket the day before the game.
From what the club has posted, it seems like this time it was the EFL insisting on the one ticket per customer number plus loyalty points rule. I'd guess this is a punishment for previous crowd issues. If so I'm glad they have now relaxed their stance.
I think if this system is continued in the future (two tickets per customer number, after a window of exclusivity for season ticket holders) it is a fair and reasonable way to sell tickets which is appropriate for the size of our fan base (for home matches, as well as for Wembley games). It will ensure that committed fans are able to get tickets while also giving us the ability to sell out matches and provide the support the team deserves. Other clubs may have large enough fan bases to shift 35,000 tickets on a one ticket per customer number basis, but that's not us currently.
I think there are a few points to improve the current system which, had they been in place for this match, would've ensured we'd already sold out by this stage while providing a better experience for fans.
I'm not on any fan advisory groups but would be happy to contribute, and I'd be grateful to those who are involved if they could pass my thoughts along.
- Two tickets per customer number communicated before the start of general sale, rather than originally saying one ticket per customer number and then changing when sales had already started- I know a few groups who bought fewer tickets than they wanted because of this and now won't buy extra because the website says tickets can't be ammended and the extra people won't go to Wembley to sit on their own.
- The website says that tickets can't be ammended once sold, but this isn't true- it's possible to ammend tickets by ringing the ticket office until the tickets have been posted. If the club was communicating this then more people would switch seats and add people to their group.
- Opening blocks earlier- again, some groups I know bought fewer tickets than they wanted because they couldn't get seats together, only for an entire new block to open after they'd already bought the tickets.
- Make the website more user friendly- I thought the game was sold out yesterday because the website told me that tickets for the match were unavailable. It turned out this was because I wasn't logged in. Friends messaged me saying the same.
Idiots like me though it was a near sell out and I just grabbed what I could. Three in the gods using my number and two others.
Then a short while later it's 2 tickets per number and a whole block opens with good seats in all categories and seats together possible.
At 54 years old and with waning loyalty among my nearest and dearest, I am starting wonder whether I can be arsed in future.
Upshot = people like me are the ones that help sell out stadiums. Mess up our experience and we will struggle and forever be labelled tin pot etc. SUFC doesn't have a massive fan base so can't do it this way anymore.