Just going on something Daz said earlier, I want to know why United classing themselves as a family club is considered a new idea?
I've just been watching the United documentary from 1990. Clear as day on the club crest on the tunnel is "the family club".
It's the idea that only certain supporters sing which irritates some people. The impression I get is that you have to be male and aged between 12-25. I'll not even comment on how long some of the most vocal advocates of this section have been going to the matches, but I know in at least one case, it's since we've been in the Premiership the last time around. Which is fair enough, we all start somewhere. But it's a little patronising for these people to start telling people how they should support the club.
I'm all for an improvement in the atmosphere... but the fans in the 1990 documentary were whinging about people staying away and the lack of atmosphere because of crap football, and we were challenging for the bloody title at that stage!