Season tickets

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if people need the money to get by on ..then its a no brainer to refund those that need the money ..the club will offer that option ..and no one should condemn anyone who takes that offer up ....simple really
 

Cerberus Blade said:
I think it's inevitable and to some degree has already happened, or at least, is happening right now, at most of the major football clubs in the world. It's about a global TV audience, not about local fans. There was an article that came out about a year ago, posted on the BBC website, showing that half of the teams in the Premier League don't depend on fans coming through the turnstiles to survive - it said it wouldn't matter if they played behind closed doors for every game - they make that much from other revenue sources, especially TV money, that having paying supporters coming through the turnstiles is not critical to them anymore.

Interestingly, the club most dependent on income from fans coming through the gates in the top 2 divisions was...Sheffield United. At the time I think it was something like 65% of our revenue came from that source. But...we're in the big league now and those ratios will have changed considerably.

Don't get me wrong, I think it's really important that football clubs attract local fans through the gates and maintain a hard core of supporters, who will still want to turn up and pay through the turnstiles, whether we are playing at the top of the Prem or further down the league pyramid. But we can't deny the game is no longer a sport just for the working man.

Given this evolution, I think our club should be charging "market rates" for Prem football. That means comparing with what others are charging - and then adapting that to their local market. This isn't London or Manchester, thankfully. So I'm not suggesting we should be charging what many clubs from those cities charge - but I do think that our average prices are way behind even the next nearest cheapest team (Burnley) and at some point, before the start of next season (assuming we finish this one and there is a next season) the club will need to revise its pricing structure. I expect we'll remain amongst the lowest season ticket prices for Premier League football - but I also expect we'll be asking for a significant increase over this season's prices.

I think the fairest way to do this would be to increase season ticket prices by about 25%. Which means that the cheapest non-concessionary ticket, increases from just over £400 to around £500. But at the same time, offer existing season ticket holders (and that's about 25,000 regulars) a discount to cover the 4 games that haven't been able to be played - that's roughly £85 - meaning that those renewing would only be paying about £15 more. But new season ticket holders would be paying the higher price. That, to me, seems about the fairest way of the club increasing its revenues for next season whilst not disadvantaging the majority of its loyal fans.
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Well put, and a good summation of the economic/financial realities for football which presently exist. One observation I would make is that a £15 increase for a season ticket does disadvantage the majority of its loyal fans, because a very large percentage of those fans are going to suffer a decrease in their earnings as a result of Covid-19.
 
Cerberus Blade said:
I think it's inevitable and to some degree has already happened, or at least, is happening right now, at most of the major football clubs in the world. It's about a global TV audience, not about local fans. There was an article that came out about a year ago, posted on the BBC website, showing that half of the teams in the Premier League don't depend on fans coming through the turnstiles to survive - it said it wouldn't matter if they played behind closed doors for every game - they make that much from other revenue sources, especially TV money, that having paying supporters coming through the turnstiles is not critical to them anymore.

Interestingly, the club most dependent on income from fans coming through the gates in the top 2 divisions was...Sheffield United. At the time I think it was something like 65% of our revenue came from that source. But...we're in the big league now and those ratios will have changed considerably.

Don't get me wrong, I think it's really important that football clubs attract local fans through the gates and maintain a hard core of supporters, who will still want to turn up and pay through the turnstiles, whether we are playing at the top of the Prem or further down the league pyramid. But we can't deny the game is no longer a sport just for the working man.

Given this evolution, I think our club should be charging "market rates" for Prem football. That means comparing with what others are charging - and then adapting that to their local market. This isn't London or Manchester, thankfully. So I'm not suggesting we should be charging what many clubs from those cities charge - but I do think that our average prices are way behind even the next nearest cheapest team (Burnley) and at some point, before the start of next season (assuming we finish this one and there is a next season) the club will need to revise its pricing structure. I expect we'll remain amongst the lowest season ticket prices for Premier League football - but I also expect we'll be asking for a significant increase over this season's prices.

I think the fairest way to do this would be to increase season ticket prices by about 25%. Which means that the cheapest non-concessionary ticket, increases from just over £400 to around £500. But at the same time, offer existing season ticket holders (and that's about 25,000 regulars) a discount to cover the 4 games that haven't been able to be played - that's roughly £85 - meaning that those renewing would only be paying about £15 more. But new season ticket holders would be paying the higher price. That, to me, seems about the fairest way of the club increasing its revenues for next season whilst not disadvantaging the majority of its loyal fans.
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If my memory serves me well, didn't a certain bespectacled chairman state that the fans weren't key to the finances of our club back in the 90s? And that other sources of income were more important to the club in terms of revenue.. And all for the world to see and hear on BBC 2...

However, we know they'd change thier tune if 15.000 season tickets just sat on the sideboard in the ticket office all summer..
 
Looks like I have ruffled a few feathers on this thread, all those moaning for refunds you might miss seeing 4 games (FOUR) and a reduced price cup game. Now let me get this right the vast majority of you will hold a season ticket which was budgeted for and paid for last season with hopefully what you call disposable income. Seems to me that now some are saying it was not so disposable ..................... well more fool you if you have over stretched your finances, you fault, your problem.
For those of you saying I must be able to afford the loss well yes I can, I budgeted my outgoings before spending on a season ticket, roof over your head and food on the table being top priority. Also it is prudent to save a bit for a rainy day to get you through the bad times, I learnt this the hard way when my ex left me with a load of debt.
I'm not actually well off I packed work in 3 years ago to care for a relative so I get by on my savings and £67 a week carers allowance as my pension doesn't start until mid 2021.
I do feel to the people just starting a business but not the ones who are established and have been tax dodging self employed for years a bit like my brother in law who won't be able to have his four jaunts to the Canaries on top of his main holiday this year. Maybe next year they will put more than £15k through the books and not trouser the other £30k just a thought?
The way I look at it I paid my money up front so its gone but I have still had my moneys worth from SUFC, if I have to watch the last few games on TV I ain't going to bleat about it and I will not lose my home or starve if I don't get a refund. Like I said if you are that desperate now for refunds then it is your own fault and you are arseholes.
 
No one will get a refund surely if the games are played behind closed doors, or worse, not completed at all. Isn’t it the same as games being moved or postponed, which affect certain ticket holders. It’s beyond the clubs control. Best they can do is freeze prices or maybe knock 10% off for existing season ticket holders next season.
 
Imagine if the do a “reduced audience” when they can play again and just they just spread out the ST holders...


Never in a million year.
 
metalblade said:
Looks like I have ruffled a few feathers on this thread, all those moaning for refunds you might miss seeing 4 games (FOUR) and a reduced price cup game. Now let me get this right the vast majority of you will hold a season ticket which was budgeted for and paid for last season with hopefully what you call disposable income. Seems to me that now some are saying it was not so disposable ..................... well more fool you if you have over stretched your finances, you fault, your problem.
For those of you saying I must be able to afford the loss well yes I can, I budgeted my outgoings before spending on a season ticket, roof over your head and food on the table being top priority. Also it is prudent to save a bit for a rainy day to get you through the bad times, I learnt this the hard way when my ex left me with a load of debt.
I'm not actually well off I packed work in 3 years ago to care for a relative so I get by on my savings and £67 a week carers allowance as my pension doesn't start until mid 2021.
I do feel to the people just starting a business but not the ones who are established and have been tax dodging self employed for years a bit like my brother in law who won't be able to have his four jaunts to the Canaries on top of his main holiday this year. Maybe next year they will put more than £15k through the books and not trouser the other £30k just a thought?
The way I look at it I paid my money up front so its gone but I have still had my moneys worth from SUFC, if I have to watch the last few games on TV I ain't going to bleat about it and I will not lose my home or starve if I don't get a refund. Like I said if you are that desperate now for refunds then it is your own fault and you are arseholes.
Click to expand...

TLDR version: "fuck you, Jack. I'm alright".
 
metalblade said:
Anyone wanting a refund is an arsehole, it's not the clubs fault that the games can't be played has no one heard the phrase "due to unforeseen circumstances"?
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I echo this.

If the club offer me some form of refund then I won't say no. But I wouldn't actively chase them for one. It isn't the clubs fault at all.

Prize freeze next season and all cup games for nowt (although I do think the cups may be cancelled completely next season and league games played in their place in order to "speed up the season" in a way).

Id even take a free shirt.
 
him behind you said:
Completely agree metal.

Forgetting the current situation.....if I had been taken I'll and couldn't attend matches, would I be due a refund on my season ticket? No, of course not. Why then should anyone even be thinking about a refund which is equally not the fault of the club? I really don't get it.

I do accept, however, that the lock down has impacted a lot of people and that receiving a refund would help them so maybe the prem league could work with the government to put something together based on something like new benefit claims made?
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If you was taken ill the games you had payed for would still have taken place.
In this case the games might not or possibly might but you would not be allowed to attend.
The Premiership and Clubs are falling over themselves to try to work something out to complete the season, the only reason they are is because the TV companies would want some of their money back for the uncomplicated games. It's just the same with fans.
There needs to be an option of a refund if the season is not completed or finished behind closed doors.
 
metalblade said:
Anyone wanting a refund is an arsehole, it's not the clubs fault that the games can't be played has no one heard the phrase "due to unforeseen circumstances"?
Click to expand...


You have no idea what peoples circumstance are, alot of people have been laid off or are only receiving 80% of their income and have no idea if they will have jobs to go back to.
You might be in a good financial position and your job might be safe and if you are good luck to you, but there will be a hell of alot of use that are not, calling fellow Blades arseholes is well out of order.
If the season is not finished or played behind closed doors the club need to offer a refund, if you choose not to take it that is your choice, they might even give you a badge with I'm not an Arsehole on so you can wear it with pride.
 
metalblade said:
Looks like I have ruffled a few feathers on this thread, all those moaning for refunds you might miss seeing 4 games (FOUR) and a reduced price cup game. Now let me get this right the vast majority of you will hold a season ticket which was budgeted for and paid for last season with hopefully what you call disposable income. Seems to me that now some are saying it was not so disposable ..................... well more fool you if you have over stretched your finances, you fault, your problem.
For those of you saying I must be able to afford the loss well yes I can, I budgeted my outgoings before spending on a season ticket, roof over your head and food on the table being top priority. Also it is prudent to save a bit for a rainy day to get you through the bad times, I learnt this the hard way when my ex left me with a load of debt.
I'm not actually well off I packed work in 3 years ago to care for a relative so I get by on my savings and £67 a week carers allowance as my pension doesn't start until mid 2021.
I do feel to the people just starting a business but not the ones who are established and have been tax dodging self employed for years a bit like my brother in law who won't be able to have his four jaunts to the Canaries on top of his main holiday this year. Maybe next year they will put more than £15k through the books and not trouser the other £30k just a thought?
The way I look at it I paid my money up front so its gone but I have still had my moneys worth from SUFC, if I have to watch the last few games on TV I ain't going to bleat about it and I will not lose my home or starve if I don't get a refund. Like I said if you are that desperate now for refunds then it is your own fault and you are arseholes.
Click to expand...

So if you bought tickets to a gig and it doesn't go ahead due to Coronavirus wouldn't you expect a refund? What about about a holiday? Am I a massive arsehole for getting a refund on my cancelled holiday? I'd budgeted to spend that grand on my holiday and I wasn't going to be made homeless, so I suppose I am an arsehole?
 
Broomhall Blade said:
You have no idea what peoples circumstance are, alot of people have been laid off or are only receiving 80% of their income and have no idea if they will have jobs to go back to.
You might be in a good financial position and your job might be safe and if you are good luck to you, but there will be a hell of alot of use that are not, calling fellow Blades arseholes is well out of order.
If the season is not finished or played behind closed doors the club need to offer a refund, if you choose not to take it that is your choice, they might even give you a badge with I'm not an Arsehole on so you can wear it with pride.
Click to expand...
Read my last post I don't work if those that do don't save a bit then that's not my problem. It is them that don't have there priorities in order and now they want the club to bail them out, fuck that. Next time they go to a match when we play shit will they be round the ticket office wanting their money back?
 
YES Blade said:
So if you bought tickets to a gig and it doesn't go ahead due to Coronavirus wouldn't you expect a refund? What about about a holiday? Am I a massive arsehole for getting a refund on my cancelled holiday? I'd budgeted to spend that grand on my holiday and I wasn't going to be made homeless, so I suppose I am an arsehole?
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Package holidays are protected you wouldn't get a refund from Tui or whoever it would be ABTA or ATOL or whoever, season tickets don't have that sort of protection like flights bought separate from accommodation, so yeah you called it.
 
metalblade said:
Read my last post I don't work if those that do don't save a bit then that's not my problem. It is them that don't have there priorities in order and now they want the club to bail them out, fuck that. Next time they go to a match when we play shit will they be round the ticket office wanting their money back?
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I doubt you mean it but you are coming across a bit harsh mate.

Season tickets will have been bought 12 months ago. A lot can change in that time with or without this virus.

However as a result of the virus , plenty on here may have lost their jobs completely, have a temporary shortfall in work coming in or are been furloughed on 80% of their basic income.

Nobody on here is blaming the club for this but many may welcome a refund in games they aren’t going to see.

£100 at this moment in time may be a tremendous help for some
 

Digs blade said:
I doubt you mean it but you are coming across a bit harsh mate.

Season tickets will have been bought 12 months ago. A lot can change in that time with or without this virus.

However as a result of the virus , plenty on here may have lost their jobs completely, have a temporary shortfall in work coming in or are been furloughed on 80% of their basic income.

Nobody on here is blaming the club for this but many may welcome a refund in games they aren’t going to see.

£100 at this moment in time may be a tremendous help for some
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Yes mate the £100 was probably spent stockpiling shit rolls etc shame they can't eat Andrex innit
 
metalblade said:
Maybe you shouldn't have bought that van load of shit rolls, look on the bright side they will come in handy to dry your eyes 🤣
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I'm not particularly bothered about getting a refund and have never stated I want one, but I do have sympathy for those who do want one.

Football is a working class sport, and Sheffield is a working class city. I'd suggest that the majority of people in this city (and across the country, but especially Sheffield) live hand to mouth and paycheque to paycheque.

Calling people "arseholes" and stating that anyone suffering from financial difficulty during these times should blame themselves is not only highly inflammatory (which I'm sure was your intention), it is also offensive in the extreme.
 
metalblade said:
Package holidays are protected you wouldn't get a refund from Tui or whoever it would be ABTA or ATOL or whoever, season tickets don't have that sort of protection like flights bought separate from accommodation, so yeah you called it.
Click to expand...

It was Eurocamp and Stena Line, so no package holiday protection. I obviously should've let them keep the money, oh well, I know for next time.
 
metalblade said:
Like I said if you are that desperate now for refunds then it is your own fault and you are arseholes.
Click to expand...

No YOU are the arsehole
SUFC can afford to refund ST money if people want a refund they should have one no question
People budget on expected monies coming in like wages when this is stopped by government intervention and they have families to feed every little helps
And for your information not every self employed person fiddles the books
 
metalblade said:
Yes mate the £100 was probably spent stockpiling shit rolls etc shame they can't eat Andrex innit
Click to expand...
Like I said further up you’re coming across as harsh. Read again some of your comments and hopefully you will see what I mean.

Peoples financial circumstances are personal to them and fellow blade or otherwise it’s not for anyone to judge people on this or speculate on what they may or may not have spent their cash on or why an unexpected windfall on a small refund wouldn’t be important to them at this moment in time.

Enjoy reading your posts usually but couldn’t disagree with you more with your opinion on this
 
metalblade said:
Read my last post I don't work if those that do don't save a bit then that's not my problem. It is them that don't have there priorities in order and now they want the club to bail them out, fuck that. Next time they go to a match when we play shit will they be round the ticket office wanting their money back?
Click to expand...

Why would they be back round the ticket office ? They have seen the match they have paid for it doesn't matter if we have Won 5-0 lost 5-0 they have seen the match.
Just has a matter of interest where do you stand on refunds on the FA cup match against Arsenal ?
I have bought my ticket and it doesn't go ahead(I actually don't think Cup matches will be played) am I a Double Arsehole for expecting my money back ?
 
BigBed said:
To be fair, people will have actually saved money by not going to the games, I know I'm saving £50-80 a game just by not being able to go.
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Is that all yer lightweight😀 I normally do at least a ton on match days.

Actually you are right In what you say.

20-21 season tickets would have normally have had to have been purchased by now and there was potentially a small matter of last weekend in London for the fa cup semi final, if we had beaten Arsenal, which I firmly believe we would have.

And don’t even get me started on the bonus of the wife not being able to have her fortnightly hair and nail appointments
 
Last edited:
Digs blade said:
Is that all yer lightweight😀 I normally do at least a ton on match days.

Actually you are right In what you say.

20-21 season tickets would have normally have had to have been purchased by now and there was potentially a small matter of last weekend in London for the fa cup semi final, if we had beaten Arsenal, which I firmly believe we would have.

And don’t even get me started on the bonus of the wife not being able to have her fortnightly hair and nail appointments
Click to expand...
Shhh! the lad comes on here, don't want him telling his mum owt she don't need to know do we!! ;)
 
What's the likelihood on new season tickets becoming available for current non ST members?
 
Harry's Game said:
Just posted in shoutbox

Some suggestion on the radio today that when crowds are allowed back at football grounds like ours may be limited to temporary capacity of around 5000 with fans spread out around the stadium.. may as well play behind closed doors as do that there would be no atmosphere to speak of. And who decides which 5000 of our 30k season ticket holders gets to attend.

(TBH I’m getting more and more certain that it will be next year 2021 before crowds are allowed back)
Click to expand...
And who decides which 5000 of our 30k season ticket holders get to attend? -it would have to be the famous points system surely? Given that I have over 70,000 points I guess I would get allocated a seat?
 
metalblade said:
Looks like I have ruffled a few feathers on this thread, all those moaning for refunds you might miss seeing 4 games (FOUR) and a reduced price cup game. Now let me get this right the vast majority of you will hold a season ticket which was budgeted for and paid for last season with hopefully what you call disposable income. Seems to me that now some are saying it was not so disposable ..................... well more fool you if you have over stretched your finances, you fault, your problem.
For those of you saying I must be able to afford the loss well yes I can, I budgeted my outgoings before spending on a season ticket, roof over your head and food on the table being top priority. Also it is prudent to save a bit for a rainy day to get you through the bad times, I learnt this the hard way when my ex left me with a load of debt.
I'm not actually well off I packed work in 3 years ago to care for a relative so I get by on my savings and £67 a week carers allowance as my pension doesn't start until mid 2021.
I do feel to the people just starting a business but not the ones who are established and have been tax dodging self employed for years a bit like my brother in law who won't be able to have his four jaunts to the Canaries on top of his main holiday this year. Maybe next year they will put more than £15k through the books and not trouser the other £30k just a thought?
The way I look at it I paid my money up front so its gone but I have still had my moneys worth from SUFC, if I have to watch the last few games on TV I ain't going to bleat about it and I will not lose my home or starve if I don't get a refund. Like I said if you are that desperate now for refunds then it is your own fault and you are arseholes.
Click to expand...
metalblade
Clearly the Govt will need to consider a) reducing or freezing that £67 Benefit, b) reducing or freezing those Pension payments from 2021, c) increasing VAT & duties that you spend your money on, and d) taxing wealth (ie your savings) & not just income. All those may be necessary to pay for the mess "we're" in. You'll have budgeted for all that of course......
 

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