CONFIRMED Rubén Sellés - Three year deal

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Can they loan us Kvaratskhelia to play on the LW ?
haha be handy mind didnt do em much good against chelsea if we dont sign a wide player this could be a big season for brooks and maybe his last chance at the club definetly a top player in there maybe selles is the man to get the best out of him
 
Spanish journalistic Royalty talking about our Reuben



For those without Twitter:

"Ruben Sellés arrives at Sheffield United not just with a résumé spanning some of Europe’s most diverse football environments, but with a clear, identity-driven philosophy shaped by years of high-performance education and top-level experience. After a season of emotional, tactical and leadership challenge at Reading, Sellés takes over at Bramall Lane with a belief in dynamic, high-intensity football rooted in human connection, clear principles and a readiness to adapt when necessary.

At the heart of Sellés’ footballing vision is an uncompromising intensity. Defensively, his teams press high and aggressively. “We press to score goals,” is his mantra. He believes in defending far from his own goal and demands dynamic off-the-ball work from all players. In possession, he favours rapid vertical play — reaching the final third quickly, either through direct combinations or a more structured, build-up approach depending on the situation. He wants his teams to thrive in what he calls “organised chaos”.

His experience as a performance specialist informs how he builds his teams. Sellés holds a master’s degree in high-performance sport and a UEFA Pro Licence, studying under Paco Seirul·lo — the architect of FC Barcelona’s methodology. That education, he says, set a standard for everything he’s done since. He’s worked in Spain, Russia, Azerbaijan, Norway, and Denmark before joining Ralph Hasenhüttl’s Southampton as assistant, then briefly taking over as interim head coach in the Premier League. That spell included impressive results against elite opposition: Southampton remained unbeaten under his leadership against Chelsea, Manchester United, Arsenal, Tottenham, and Liverpool.

Sellés is not a tactical ideologue. At Reading, he started the 2023–24 season trying to impose the 4-2-2-2 structure he used at Southampton, pressing high and playing at intensity. But the realities of League One — direct opponents, fast transitions, and squad limitations — forced adaptation. With a high defensive line often exposed by quick balls into the channels, he adjusted. The switch to a 4-3-3 allowed his side to press more compactly, dominate second balls, and regain shape more easily.

Tactical flexibility, though, was only part of his impact. Sellés’ most impressive work came in his ability to build culture and trust under immense off-field pressure. Reading were hit with multiple points deductions and financial instability, including unpaid wages and HMRC disputes that prevented player registrations. The squad was threadbare, full of academy players and short of senior experience. But Sellés didn’t hide from the crisis. He embraced the club as his own, communicating clearly with his players, shielding them from the worst uncertainty, and fostering a spirit of resilience.

He knew when to push and when to pull back. After each points deduction, his staff gave players space: light training, small-sided games, and a focus on mental reset. The results were remarkable — Reading won every league game following a deduction. The squad played with a sense of shared purpose, and the supporters responded. Nearly 20,000 turned up for the final home game. Sellés had helped rebuild a fractured bond between club and fans.

More than a tactician or a motivator, Sellés is a coach who believes football is emotional, human, and expressive. He wants his teams to play with energy, identity and belief. He speaks of the importance of players feeling that they can beat anyone — and at Southampton, they did. He talks of the fire that drives him every day, even when the challenges are overwhelming. And he believes that when style, culture and club identity align, the results follow."
 
It seemed to survive pretty well when he brought inferior players to the Lane last season. Absolutely schooled Wilder that night.

Fair point, but the Tigers didn't finish the season so fiercely, did they, staying up due to others' failures.
 
Fair point, but the Tigers didn't finish the season so fiercely, did they, staying up due to others' failures.

He got more points than their rivals and didn't get relegated.

Although having read about the shitshow going on the background at Hull City, who like our rivals in S6 are experiencing some transfer Um Bongo's. I'd say that's a decent achievement for Selles.
 

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