Being very late to the thread, and having skimmed through most of it, it sort of strikes me that all jokes aside it's often practical things like this that get lost when they should be top of the to-do list.
Different thing, but my first match was as an 8 year old, my Dad hadn't been in years and thought it might be fun (this would ultimately be the Palace play-off final season, so what would he know?). We get in the ground, he takes me to go get a drink, and somewhat reasonably asked if they had any sweets. After looking confused, scurrying around, the lad behind the counter found a bag of "Eskimo mints" which me and my Dad still joke about today as to how anyone could make a mint so thoroughly sad and unpleasant. The football itself still hooked me, but I can't help but think how shitty that was.
Fast forward through the years, we now have a "family stand" where they actually have sweets (rare I go on the John Street so I don't know how good any of it is). Point being, you want to get family's in then it's not all about ideology, it's about creating facilities that actually cater to families. When I watched the Women's Euros, I couldn't help but notice a lot of kids in the stands on the telly with things like...popcorn. Kids like popcorn. You want families in, cater for families.
I remember taking my Nan and Grandad, and my Grandad needed a slash as often as old blokes do and that was the biggest concern and obstacle. Not "Will someone say a naughty word?" but "Will I be alright getting an 89yo whose had a few hernia ops to the bogs if he needs to?". Ended up we'd go in very early, and hang around until most people had left after the game, and even that was a bit awkward.
Getting to the point, how many people does football lose because of basic standards? I'm all for the ideology and trying to open up football to more people, but if you aren't going to provide basic sanitary conditions, how much does that shrink your target audience of women? Trying to change people's minds and attitudes is great but it's hard. Providing basic sanitation so that people who aren't die hard football fans are actually willing to put up with it might be more effective.
That's my issue with movements like this. Not that I disagree with the goal, or the promotion of women in football, but that oftentimes clubs and organising bodies will use them to adopt the aesthetic of caring about issues meanwhile not even doing the simple things of providing a decent toilet for fans who need basic facilities. All the hashtags and slogans in the world miss that until football grounds provide a basic standard for people that it's not going to draw many new audiences in.