Bladesman
The Great Grumbleduke
I don't think anyone has a problem with who the sponsor is (do they?) I certainly don't but I don't have a problem with how it is applied. It looks and feels cheap and like a massive after thought, granted I don't buy many football shirts but I do not recall anyone having such a poor implementation of a sponsors logo on the shirt before (except us last season)
There has been one that was worse.
Everyone seems to forget the Capital One gaffer tape sponsor on our PL home shirt. No need to iron that bad boy off it just fell off after a few months.