Just because it's not the worst place doesn't make SUFC sponsorship the best...
Highbury_Blade I'm confused with your point now. You were saying previously that it was a pure business transaction, but from a pure business point of view they surely won't be getting the best exposure through the Blades
With respect to SUFC as fans were perhaps not the target audience (as a whole) who'd be buying cars from John Holland Sales. You would think that the exposure gained in other media such as magazines, websites and shows where 'normal' prestige car dealers are placed would be better exposure if it were just a pure business transaction, as you believe.
As I said, I think it's more than just business, they want exposure of a different kind. Supporting their local club, whilst also (hopefully) both parties gaining success along the way gains a more community based level of exposure