I'm a fully paid up member of the "no-one likes us, we don't care" club. 99% of the time I couldn't give a single shit what the media have to say about us, good or bad.
BUT.
I confess to being a little bit fucked off with some of the coverage so far this season. Yes we lost to City, but we gave a fucking good account of ourselves, and could have scraped a miraculous point if not for a bit of kamikaze defending. Yet MOTD that night stated that we have the worst chance of the 3 promoted sides of staying up!?
Why?
I think it's a lot to do with creating "stories" on telly and in the press. Burnley are obviously adored because their manager is a "legend" at one of the big 6, so they all want to hype him up as the next Mourinho and want to fawn over Burnley.
Luton have been hyped as some sort of fairytale. Non-league to the prem in 10 years, a player who's come all the way up with them etc etc. Trying to talk up their chances continues this narrative. It's far easier to get neutrals on board with a story like this, than it is to say "well they've done really well, but in honesty they'll probably go down again."
By contrast United were in the prem fairly recently. We had one great (half) season, then we got walloped most weeks the following year and went down. But given the money earned from 2 seasons in the prem, it's not a huge surprise to the wider football world that we've gone back up again. Not a lot of interest really. In a sense we should be flattered. We're not a fairytale, we're effectively (hopefully) now just seen as another yoyo Champ-Prem club, in a similar vein to Norwich. Nobody is surprised to see us up there, but as a newly promoted side with a relatively small budget, we're understandably among the favourites for the drop.
The main thing in all the media stuff that fucked me off was the punditry on motd after the Everton highlights. I've said it elsewhere, but to spend 5 mins spaffing themselves blind over Beto and Pickford, and completely blank Archer, was shocking.