Scooter_mcgavin
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Ajax's wage structure is pretty strict: Kluivert reportedly asked for €1.5m per year which would have made him their highest earner. That said, the exposure is higher in the Dutch first division than the English second tier: very few players move anywhere other than within the Championship or the Premier League from the latter but from the former there's well-trodden paths to the Premier League, Serie A, the Bundesliga and La Liga.
That's before you consider the fact that signing for Ajax means playing for one of the most prestigious clubs in Europe and playing in European competitions.
Exactly, the brand is what makes them attractive, but I believe that will only last so long now as the standard is so poor. Look at the likes of Davy Klassen, looks like a lost boy playing in the Prem and they paid 20-odd million for him.