CONFIRMED Andre Brooks sold to Norwich

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It is interesting looking further into Norwich's scouting network according to the Eastern Daily Press https://www.edp24.co.uk/sport/26229638.norwich-city-pulled-off-signing-andre-brooks/ "Norwich were keen to add Brooks 18 months ago, before his involvement in the Premier League with the Blades, which then made any pursuit impossible. The scouting of him began way before that" ...

They seem to have a good scouting network if they are targeting young players to fit their system according to the interview with Brooks on Norwich's website https://canaries.co.uk/content/city-sign-winger-andre-brooks-from-sheffield-united Brooks spoke with Sam McCallum about the club after they showed the interest, and "Brooks said: "I’m absolutely ready for the challenge ahead. Speaking to the gaffer and all of the staff, their ambitions and goals for the season really appealed to me"

It seems like almost take one for the team so to speak, Norwich have had him on their radar for a while, and have a bit of cash injection that they can commit. We don't have that flexibility to turn down in the region of £8mill + add ons bids especially when it is 100% profit in a sense for us being an academy player. With 1 year left on his deal and knowing we need to balance the books a bit, it had to be done unfortunately. Would I have liked him to stay, absolutely but we have to be realistic where we are as a club. Norwich have to be careful too even though not bothered about them but if they start a splurge and it doesn't work they could find themselves up the old proverbial creek. Just have to see where it takes us now and any replacements.
 



I was assured we'd be selling him to a Premier League club for £30m.

What, the experts in Shoutbox got it wrong again?

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Brooks comments when Selles came in:

“The new manager likes to coach a lot, so that's always good, for us as players to know what we need to do every day in training. I feel like it's been good. It's a lot different to last season. For example, he's coming and telling me what need to do. What his morals are, on the pitch and off the pitch. It's always good to have that as well.”
Interestingly, Wilder usually gets criticised for not letting players like Brooks express themselves by making them play to specific attacking patterns. That quote seems to contradict how we know Wilder tends to manage.

It seems as though Brooks doesn't get on with Wilder, but that doesn't necessarily mean Wilder has done anything wrong. People who don't like Wilder will use it as a stick to beat him with, people who think Brooks is overrated will use it to question his character.
 
Thought I'd wait overnight to see if I'm less pissed off about this. Nope, I'm not.

We sold David Brooks 7 years ago for 11m, a player with great potential, but had shown just flashes so far. But that fee 7 years ago was game changing, and allowed us to push on. David Brooks also had a degree of risk as we'd not seem him perform for more than a season. Fair enough from the club.

This Andre Brooks situation is totally different. 8 or 9m these days is relative peanuts. If a prem team had come in with 15m then the "couldn't keep him around" comments would be fair enough. But all this will is pay the wages of a couple of 30-odd year olds for a season.

We are crying out for athleticism, pace and creativity in this squad and out goes one of the biggest assets we had for not much. Baffling, we consistently undervalue athletic ability, and eventually it's going to bite us.
 
The whole shebang is probably the most unprofessional outfit that's ever chewed it's way though £500m.
Aye, because no other former PL club has a need up with a bang average Championship squad... Sunderland, Stoke, Leicester, Norwich, West Brom, Swansea, Cardiff etc
 
Thought I'd wait overnight to see if I'm less pissed off about this. Nope, I'm not.

We sold David Brooks 7 years ago for 11m, a player with great potential, but had shown just flashes so far. But that fee 7 years ago was game changing, and allowed us to push on. David Brooks also had a degree of risk as we'd not seem him perform for more than a season. Fair enough from the club.

This Andre Brooks situation is totally different. 8 or 9m these days is relative peanuts. If a prem team had come in with 15m then the "couldn't keep him around" comments would be fair enough. But all this will is pay the wages of a couple of 30-odd year olds for a season.

We are crying out for athleticism, pace and creativity in this squad and out goes one of the biggest assets we had for not much. Baffling, we consistently undervalue athletic ability, and eventually it's going to bite us.
It's a balancing act with those types of bids although I don't disagree in terms of we could and probably should have got more for Brooks (Andre), ultimately he goes for free next summer, due to that fact it would be less in January to try and cash in when we can. We might have jumped at the first bid that came through the door, but what if say Norwich signed someone else and then we tried to hold out for £15mill. Although we are only early in the window time is ticking and cash is king.
 
It's a balancing act with those types of bids although I don't disagree in terms of we could and probably should have got more for Brooks (Andre), ultimately he goes for free next summer, due to that fact it would be less in January to try and cash in when we can. We might have jumped at the first bid that came through the door, but what if say Norwich signed someone else and then we tried to hold out for £15mill. Although we are only early in the window time is ticking and cash is king.
We had a 12 month extension option on his contract, so it's two years not one.
 
So why should we copy them ?
We shouldn't, but to suggest we are uniquely awful or badly run is clearly not the case. Not everyone can get promoted and so someone has to lose out, even if every club is being run perfectly.

I'm pissed about selling Brooks and our regression last year, but some fans seem desperate to criticise the club and it's staff with heaps of exaggeration at every opportunity. Just don't get it.
 
We shouldn't, but to suggest we are uniquely awful or badly run is clearly not the case. Not everyone can get promoted and so someone has to lose out, even if every club is being run perfectly.

I'm pissed about selling Brooks and our regression last year, but some fans seem desperate to criticise the club and it's staff with heaps of exaggeration at every opportunity. Just don't get it.
It's not possible to exaggerate the extent of our ineptitude.
Tell me another club that's sacked a 92 point manager , given an idiot the whole of a summer window , then sacked him and brought back the guy they sacked 3 months earlier.
You couldn't make this up for a fantasy novel.
 
It's not possible to exaggerate the extent of our ineptitude.
Tell me another club that's sacked a 92 point manager , given an idiot the whole of a summer window , then sacked him and brought back the guy they sacked 3 months earlier.
You couldn't make this up for a fantasy novel.
You seriously don't think there are other clubs that have sacked managers after a good season and then reappointed them? It and similarly disastrous decisions happen all the time 🤣
 
You seriously don't think there are other clubs that have sacked managers after a good season and then reappointed them? It and similarly disastrous decisions happen all the time 🤣
That's just one example - I'm not about to ventilate the entire catalogue of stupidity , the weather's too hot
 
That's just one example - I'm not about to ventilate the entire catalogue of stupidity , the weather's too hot
Other clubs have multiple examples of well. You'd think being next door to our embarrassingly wank neighbours would give Blades a bit more perspective.
 
Thought I'd wait overnight to see if I'm less pissed off about this. Nope, I'm not.

We sold David Brooks 7 years ago for 11m, a player with great potential, but had shown just flashes so far. But that fee 7 years ago was game changing, and allowed us to push on. David Brooks also had a degree of risk as we'd not seem him perform for more than a season. Fair enough from the club.

This Andre Brooks situation is totally different. 8 or 9m these days is relative peanuts. If a prem team had come in with 15m then the "couldn't keep him around" comments would be fair enough. But all this will is pay the wages of a couple of 30-odd year olds for a season.

We are crying out for athleticism, pace and creativity in this squad and out goes one of the biggest assets we had for not much. Baffling, we consistently undervalue athletic ability, and eventually it's going to bite us.
David Brooks had 3 years left on his contract when we sold him. Andre Brooks did not.
 



i think we will revert back to 3 at the back next season if so seriki will be down our right flank
 
No, he's got 2, but a lot more Championship experience and 8 years transfer inflation to take into account.

If Andre was joining a Premier League club then I reckon we’d be looking for close to the £15m mark, but as he’s stayed in the Championship, we’re going to struggle to get much more than £8m.

Given the circumstances, I don’t really have an issue with the fee. The real question is why didn’t we just keep him?
 
I think we need to end the narrative that we have undersold, whilst comparing to cannon, and that this was down to the club being useless

If Brooks was being monitored by prem teams then he likely would have just been sold to one for same price if not more

I like Brooksy and think we should have kept him but we have now seen his market

And cannon fee has nothing to do with it, you pay more for a striker due to position, you always will in majority of cases

Good luck to Brooksy, I hope he has 2 poor games this season at least and time to move on
 
If Andre was joining a Premier League club then I reckon we’d be looking for close to the £15m mark, but as he’s stayed in the Championship, we’re going to struggle to get much more than £8m.

Given the circumstances, I don’t really have an issue with the fee. The real question is why didn’t we just keep him?
Because we have a big hole in our finances and we're not the sort of club to choose the administration and welching approach to sorting it out.

Here's what I said in May. I have a suspicion that Brooks' sale will be the summer's transfer fees.
Yes. We need to bridge an income gap of around £30m. Some of that will come through wage savings (~£5m on the three released so far), some through Hamer (probably) but that probably only covers half of what's needed. Peck will fill the rest and Wilder will say that he's the one most easily replaced within the current squad.

Ahem. From April.
100%. I'd value Peck in the £15-20m plus significant add-ons range. Next up would probably be Brooks somewhere around the £8-10m mark (reduced with his contractual situation), then Seriki and Hamer at £6-8m. Cooper would have been up there but he's had a poor season.

Co-incidentally, that means we have at least 4 players who are all individually worth more than Sheffield Wednesday Football Club.
 
No, he's got 2, but a lot more Championship experience and 8 years transfer inflation to take into account.

I know this statement is full of holes in terms of the debate, but it’s still vaguely interesting:

Looking at online EPL transfer inflation calculators, Brooks £11m sale would become a £20m+ deal in 2026.
 
Thought I'd wait overnight to see if I'm less pissed off about this. Nope, I'm not.

We sold David Brooks 7 years ago for 11m, a player with great potential, but had shown just flashes so far. But that fee 7 years ago was game changing, and allowed us to push on. David Brooks also had a degree of risk as we'd not seem him perform for more than a season. Fair enough from the club.

This Andre Brooks situation is totally different. 8 or 9m these days is relative peanuts. If a prem team had come in with 15m then the "couldn't keep him around" comments would be fair enough. But all this will is pay the wages of a couple of 30-odd year olds for a season.

We are crying out for athleticism, pace and creativity in this squad and out goes one of the biggest assets we had for not much. Baffling, we consistently undervalue athletic ability, and eventually it's going to bite us.
D.Brooks looked like he had a much higher ceiling than A.Brooks to be honest. And that's proved to be the case so far.
It would appear no other team has matched Norwich's bid. From either our league or above. That perhaps tells you something too, despite how much we value him personally.

We don't know how the financial situation is regards needing to make sales or how many. We also don't really know the sitch of how Brooks and his agent wanted things to go down.
 
How I feel about this depends how much we got for him. With last year of contract if he wasn’t going to sign a new deal probably best to sell him given our finances where letting a 23yo with high potential and value going for free would be pretty silly given we need to cut our cloth better than previous years. Selling him to Norwich stinks though because they’re a similar club to us - why couldn’t we persuade him to stay is the question. Says a lot about direction we’re going in if someone of his potential doesn’t feel they wish to stay and he sees Norwich as a better option. With regards to him, I think he’s great and wouldn’t be surprised to see him go and get a move to a premier league team with 10 assists and 10 goals or something. Feels like he’s someone that could click into gear one season and we’ll rue what we let go. He’s absolutely unplayable some games even if they aren’t quite regular enough to say he’s a premier league player but he is still very young
 



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