I think it matters to a lot of people.
1. It shows the club is listening and thinking of the fans and not just churning out yet another kit for purely commercial gain.
2. It engenders a feel good factor that will permeate onto the pitch to the players. The nuance is that it's another element to the overall match day experience and if a lot of people like it and feel it represents SUFC and what that stands for it will make a positive and perceptible difference to the atmosphere at games.
3. We all know packaging is an important factor for any premium product we purchase. A first team kit that gets the fans interested and engaged means that the sales of the other stuff around it - the quality leisure wear that will inevitably accompany it - will be much higher than if apathy ruled. How many times have we all been around the club shop and noted, "shite, tat, shite, tacky, WTF, shite, etc and walked out the shop with just another car sticker?
It's another factor that the club management have, yet again, done the right thing. We have a really positive vibe from this administration and I cannot remember any other time in my Blades supporting life that it was as engaging, accessible and as encouraging as this.