It's probably not healthy, but like most of us on here I feel a sense of pride and investment in how Sheffield United perform on and off the pitch. Wisely or not, the Blades are a big part of my identity.
It annoys me that there will unnecessarily be empty seats at the game on Saturday, or that we will give some of our allocation to Sunderland, just like it annoyed me when there were empty seats against Leeds, Bristol City and Manchester City for completely avoidable reasons. It presents the club that we love in an unflattering light and doesn't give the players or the fans the atmosphere they deserve.
We would've easily sold out our allocation for this game (while ensuring loyalty is rewarded) if we'd been more sensible with the system for selling tickets.
Phase 1: season ticket holders can buy two tickets each
Phase 2: everyone with a purchase history (plus some loyalty points if we're really that paranoid about Sunderland fans with a Sheffield United purchase history getting tickets in our end) can buy two tickets each
Phase 3: general sale (or at least general sale to those with a purchase history/ a certain number of loyalty points if worried about Sunderland fans buying tickets)
Almost exactly the same system could also be applied to big home games.
Additionally: communicate the system clearly before sales start, don't tell people tickets can't be amended when they can, respect the fact that people are paying hundreds of pounds to attend the game and let them pick their seats rather than constantly messing around with which blocks are on sale.
I'm sure some clubs have big enough fan bases to sell out even with our crazy restrictions. But we are a medium sized club from a working class city a long way from London, with a terrible record at Wembley. We should be making it as easy as possible to attend rather than throwing up barriers. As it is, we sell fewer tickets for these games than clubs with smaller fan bases because we actively/ incompetently put people off attending. And it harms the fan experience while making us look bad.
It's a testament to the commitment of our fans that we've sold as many tickets as we have.