HRH/SUFC can not afford it.
Sorry, but absolutely wrong.
Other clubs bring in additional money through sponsorship of everything from the stadium down to the paperweights in the Chairman's office.
It's what the Premier League is, it's a cash cow for every club that's in it.
Sheffield United are about as marketable as a chocolate teapot, and this is due to many things.
A shit club infrastructure with a shit image that the club is actually proud of, the city itself has a shit image that it's actually proud of and revels in.
The fans like shit football, with shit players, playing a shit style, with shit tactics and zero quality, skill, creativity, flair or ability, they revel in the fact that they did it cheaper, scruffier and uglier than everybody else, and are completely blind to the fact that it's shit.
Modern, forward thinking companies and would be sponsors want nothing to do with the image that this club and this city project, and even less to do with how proud they both are of this image.
The money has come into the club, and it has been wasted on transfer fees buying players that other Premier League clubs didn't want.
Any player we did want saw Fulham and Brighton as better options,
Fulham and Brighton !!!!!!
Image is everything these days, and Sheffield's is shit, and Sheffield United's is even worse