Ollessendro
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- Aug 13, 2009
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Commercial skills
Now is the time for Trevor Birch to show that he really is commercially savvy. Speed leaving has presented a real opportunity and it is important that United learn from their mistakes. McCabe made some catastrophic management choices and Birch/McCabe rushed the Speed appointment. Speed’s subsequent struggle has been pointed out (subtly) by Birch (i.e. “we need a manager with Championship experience”) and it is important he that he helps make the right choice. Birch is CEO and must carry some weight with the board. Now is the time for his to use his experience, pick the right manager and tenaciously tell the board that we take that person. It doesn’t matter if we pay compo for the right person and Mr Birch needs to use all his experience to get ‘his man’.
The right man
For me it can be only one. It’s O’Driscoll. Can we afford him? We have to. Don’t tell me we can’t stump up the cash if we really need it. Are we willing to pay compo for him? We should do. Again, if he is ‘the right man’ then we should fork out. Simple. Will he come? Possibly. Coily responded to one of my comments with a thought provoking comment. Why wouldn’t O’Driscoll come? We are a bigger club than Donny. Fact. We can offer more money and have more potential (certainly in time). If he is confident in his ability then he can go much further with the Blades than Donny. It’s local so he wouldn’t have to move.
Birch should be playing an instrumental role in all of the above. He picks the right candidate and then tells the board who it is. He uses his commercial skills to convince them to pay the right salary and offer compo. Just as important he speaks directly to O’Driscoll. This has two aspects: firstly making sure he is the right man (hearing his plans etc) and convincing him (along the lines of ‘we’ll give you money, we’re a bigger club, there’s huge potential, there’ll be investment, it will be a long term deal’ or whatever).
I’d take Micky Adams (begrudgingly) over the likes of Coleman, Hughton, Brown and Southgate. Any of those four would show that Birch actually doesn’t have the commercial skills. I’d be interested in Souza and Poyet, but have doubts on timing. Looking to the future I think that Craig Short and John Pemberton might be toptions, but after Birch’s experience comments then they are ruled out. But for me there is only one real choice.
Experience
Birch has a lot of experience and is highly regarded in the industry. In my eyes the jury is still out on him. Now is his time to really show his worth. Despite what Micalijo and others say (no offence Mic) Birch is clearly an intelligent, articulate business man. He has a good track record and I doubt McCabe would be paying that kind of money to a mug. I’ve written to Birch a handful of times and he always responds quickly. His replies are positive, intelligent and constructive. He carries himself well in interviews and has looked like he knows what he is talking about at forums and club events.
Now I am not saying that Mr Birch is the messiah, merely telling it how I see it. On Birch’s watch there have been some bad decisions. Offering new contracts to deadbeats such as Monty, Quinn, Cresswell and signing crap like Nos, Ertl and Kozluk have been backward steps. The timing of the Blackwell decision was awful. Speed was a rushed decision and turned out a bad one. That said there are counter arguments for all these. If the manager was pushing for players to get new contracts, then Birch was right to back him. The sacking was awful timing, but was it solely Birch’s decision. It is easy to blame him for the board’s decision. Offering the job to Speed seemed sensible at the time and most United fans (including me) were behind it. Don’t get me wrong, I am not defending Birch, but perhaps there is more to it than meets the eye.
Conclusion
Why am I banging on about this? The point is that the time has come for our £300k a year Chief Executive. Cometh the hour, cometh the man. Stand up and be counted Trevor. He can convince McCabe, he carries weight with the board and he needs to us every ounce of skill and knowledge to make sure we get the right man.
I am willing to forget about the poor decisions and back Birch if we get the right man.
Over to you Trevor .....
Now is the time for Trevor Birch to show that he really is commercially savvy. Speed leaving has presented a real opportunity and it is important that United learn from their mistakes. McCabe made some catastrophic management choices and Birch/McCabe rushed the Speed appointment. Speed’s subsequent struggle has been pointed out (subtly) by Birch (i.e. “we need a manager with Championship experience”) and it is important he that he helps make the right choice. Birch is CEO and must carry some weight with the board. Now is the time for his to use his experience, pick the right manager and tenaciously tell the board that we take that person. It doesn’t matter if we pay compo for the right person and Mr Birch needs to use all his experience to get ‘his man’.
The right man
For me it can be only one. It’s O’Driscoll. Can we afford him? We have to. Don’t tell me we can’t stump up the cash if we really need it. Are we willing to pay compo for him? We should do. Again, if he is ‘the right man’ then we should fork out. Simple. Will he come? Possibly. Coily responded to one of my comments with a thought provoking comment. Why wouldn’t O’Driscoll come? We are a bigger club than Donny. Fact. We can offer more money and have more potential (certainly in time). If he is confident in his ability then he can go much further with the Blades than Donny. It’s local so he wouldn’t have to move.
Birch should be playing an instrumental role in all of the above. He picks the right candidate and then tells the board who it is. He uses his commercial skills to convince them to pay the right salary and offer compo. Just as important he speaks directly to O’Driscoll. This has two aspects: firstly making sure he is the right man (hearing his plans etc) and convincing him (along the lines of ‘we’ll give you money, we’re a bigger club, there’s huge potential, there’ll be investment, it will be a long term deal’ or whatever).
I’d take Micky Adams (begrudgingly) over the likes of Coleman, Hughton, Brown and Southgate. Any of those four would show that Birch actually doesn’t have the commercial skills. I’d be interested in Souza and Poyet, but have doubts on timing. Looking to the future I think that Craig Short and John Pemberton might be toptions, but after Birch’s experience comments then they are ruled out. But for me there is only one real choice.
Experience
Birch has a lot of experience and is highly regarded in the industry. In my eyes the jury is still out on him. Now is his time to really show his worth. Despite what Micalijo and others say (no offence Mic) Birch is clearly an intelligent, articulate business man. He has a good track record and I doubt McCabe would be paying that kind of money to a mug. I’ve written to Birch a handful of times and he always responds quickly. His replies are positive, intelligent and constructive. He carries himself well in interviews and has looked like he knows what he is talking about at forums and club events.
Now I am not saying that Mr Birch is the messiah, merely telling it how I see it. On Birch’s watch there have been some bad decisions. Offering new contracts to deadbeats such as Monty, Quinn, Cresswell and signing crap like Nos, Ertl and Kozluk have been backward steps. The timing of the Blackwell decision was awful. Speed was a rushed decision and turned out a bad one. That said there are counter arguments for all these. If the manager was pushing for players to get new contracts, then Birch was right to back him. The sacking was awful timing, but was it solely Birch’s decision. It is easy to blame him for the board’s decision. Offering the job to Speed seemed sensible at the time and most United fans (including me) were behind it. Don’t get me wrong, I am not defending Birch, but perhaps there is more to it than meets the eye.
Conclusion
Why am I banging on about this? The point is that the time has come for our £300k a year Chief Executive. Cometh the hour, cometh the man. Stand up and be counted Trevor. He can convince McCabe, he carries weight with the board and he needs to us every ounce of skill and knowledge to make sure we get the right man.
I am willing to forget about the poor decisions and back Birch if we get the right man.
Over to you Trevor .....