LBA_Blade
Member
Obviously can only take the below with a pinch of salt but if correct, the Stadium name rights isn't that a big cash boost as you would expect. Especially when on a matchday you are reaching how many 10s of 1000s and then on TV the millions watching. Although £50 million per season isn't anything to be sniffed at, this is for exclusive shirt and stadium sponsorship of a stadium that is nearly double the capacity of Bramall Lane and is at a club usual in Champions League/Europe and towards the end of most cup competitions.
https://www.sportspro.com/news/arsenal-emirates-shirt-sponsorship-extension-renewal-2028/
For a name changing and shirt rights, I genuinely think we would be lucky at £20mill a season if we were in the Premier League and sustainable for the foreseeable, we would also have all our eggs in one basket so to speak. Yes you could say that allows us 1 average player purchase a season however we probably need to be looking at other ideas. Most of the naming rights deals go undisclosed and even the ones that are mentioned it isn't such a huge cash boost.
https://www.sportspro.com/news/arsenal-emirates-shirt-sponsorship-extension-renewal-2028/
For a name changing and shirt rights, I genuinely think we would be lucky at £20mill a season if we were in the Premier League and sustainable for the foreseeable, we would also have all our eggs in one basket so to speak. Yes you could say that allows us 1 average player purchase a season however we probably need to be looking at other ideas. Most of the naming rights deals go undisclosed and even the ones that are mentioned it isn't such a huge cash boost.
