I'm not opposed to the idea but the issue seems to be that it's 50% more expensive than an EFL game.
My view all along has been that as long as the club are benefitting I'm ok with it and will pay it IF the club benefits. It was the same with the pre-season games, I paid £10 for 3 and watched about 80 mins in total.
I think people have become a bit spoilt if I'm honest, it's never been the case that all fans can expect to see all games live (granted there are the odd few die-hards who will), it now seems to be expected and I think it will change the way that TV rights are sold in future. It shows the fans that it's possible and therefore will become the norm over time.
All the people moaning about having to have a Sky/BT subscription and then having to pay this on top. You can buy Sky on a daily basis for £9.99 through Now TV, you don't need to subscribe to Sky Sports to watch PL games.