It's amazing how after watching football, presumably their whole lives, so many people will insist a professional footballer is useless at football. Particularly baffling when they've performed very well at other clubs in the not so distant past.
I really wanted us to sign McBurnie. After the early season game v Swansea in our promotion year, I predicted he'd win the golden boot that season (for Swansea).
Success in any walk of life, comes down to various factors, and sometimes the stars do not align. McBurnie will never be a non-league striker, no matter how much crap you talk. The only part in his web of potential success, that we as fans can play, is to boost his morale.
It's perfectly possible that his confidence is impacted, week in week out by his own fans slagging him off on all corners of social media.