I think I'll play devils advocate here, it doesn't bother me really as being a ST holder I will get a ticket but the loyalty system is far from perfect.
No one is saying it is, but for three years, there hasn't been an issue with it. These three years included trips to all of the Premiership grounds plus numerous sell-outs in this division, including Wednesday.
For three years, people have been quietly using this system. They didn't have to kick up a fuss because it works.
The system is tailored to who spends most ££££s
Show me a loyalty scheme implemented by any business that isn't.
It isn't about bigger blades, it's about who actively supports the club by going to most matches... a knock-on effect of that being they spend the most money.
I know a bloke who can be found at virtually every game home and away, pre season friendlies the lot, he makes his own way to games but the time will come when he has less points than fans who use the chicken soup coaches.
The club are encouraging the use of their coaches because of the club insurance covering travelling fans.
There is nothing to stop him travelling on the coach if he wanted to. He makes his choices knowing the full facts. I, personally, don't travel on the coaches but I can see the reason why the club are offering some incentive to.
How many have stood in a queue for cup tickets and the bloke in front buys half a dozen for his mates to save messing about all the loyalty points are added to his card so he sees the same game as me but gets six times the loyalty points because he collects tickets for his mates , I guess there is always some who know how to work the system in their favour.
I've bought numerous tickets on my account loads of times, one set of points for each.
Now then I've been in the super draw since it was Blades revival or whatever I wonder how many points that will be worth ? well it's a way of getting points without ever attending a match.
I think it was 200... same as the membership card but not too sure. Still money in the coffers for the club, the whole point of charging for any kind of ticket in the first place.
I think the real problem with this system is that most people just don't know how it works, because they didn't need to. As someone who travels all over the place, we had to be aware of the intricacies of the loyalty system right from the start because it affected when we could get tickets.
The One (Ross) had fewer loyalty points than us a couple of seasons ago, because his Uncle had bought his tickets and not bothered to give anyone else's name when buying them. That isn't the club's fault. All we had to do was wait until he was eligible for a ticket and get them then... he's now pretty much caught up with what the top bracket entails and we have no more issues. We are fans, with different loyalty points, who are able to sit together because we understand how it works.
Now, as far as I'm aware, I've not received any information that anyone else didn't, so why are there so many people who just fail to grasp this concept? Maybe more ought to have been done to bring the oldies up to speed with this newfangled scheme? Dunno.
People were in the ticket office earlier being turned away because they only had 5000 points.
It's like going into Tescos and demanding a £1.50 voucher when you've only got 10ps worth of points
