The recent message from Phipps is a remarkable communication on social media which is the most effective way to reach fans. By taking the time in his busy schedule to communicate with fans on a weekly basis the man is demonstrating his commitment to the club and is placing fans right up there in his priorities.
In this landmark communication he has spelled out the Prince's investment to date and through to the end of January ( more to come). He has advised us why Clough was sacked and it turns out our ex-manager was riding roughshod over the recruitment systems established by his employer and seemingly refused to change during the summer.
Over the years certain United fans have feasted on lack of knowledge and facts and there has been so much hot air and conjecture and in some cases deliberate nonsense spouted. I believe there are a few Wednesdayites infiltrating this and other forums just to damage morale and fulfill a role they have assumed as the best way they can serve their club and this is something that cannot be eradicated. Each poster has to be judged and treated on merit and mentally put in place by each member of the forum; some things they say are so outrageous and destructive, they cannot possibly be Unitedites.
Then there are those type of people who are genuine Unitedites but have that sort of personality which always looks for impending disaster, conspiracies, the end of the world and all that. They are sincere but they have personality disorders in everything they are involved in, be it family, work, pub, club and so on.
The many contributions from the above two groups drip, drip, drip and over time influence the opinions and morale of other types of supporters. When things are not going well they assume more credibility and other groups who take defeats and adversity not so well then join in the negativity.
What Phipps is attempting to do is to put all the facts out there to reduce the frustrations and help all fans to see exactly what the Board are doing and investing ( big money). He is even prepared to make public the reason Clough was sacked and Phipps' own opinion of why he failed to assemble a quality squad. He has gone on to applaud the efforts of Adkins to date and to explain why the squad cannot be reshaped immediately and why expected results and the pruning of the squad have been hampered by the severe injury list.
The reason he is making all this effort is in the hope that everyone will be singing from the same songsheet with knowledge of what's going on and where all the efforts are channelled to achieve success.
There is some criticism that his language is disrespectful to the league and to Clough. Isn't he simply trying to communicate in a language his audience will understand and respond to. A mistake?- probably.
Good on'yer Jim and thanks so much for treating us supporters with respect and attaching such importance to us. I have worried about your Facebook communications and disagreed with them because of those two categories of fans mentioned above and because they will give you hell. The Wednesdayites will try to discourage you and hope to drive you out of town, no question. How do you differentiate between genuine fans, those with personality disorder and Wednesdayites? I think the way genuine fans can help re-address the balance is to join Facebook and communicate their rational views to him and encourage him. I'm joining Facebbok today.