The only people who can create an atmosphere are us, the fans, aided and abettedby what goes on on the pitch.
It can't be created artificially (well, it can't at Bramall Lane where we're quite a dour bunch!), so it's down to us. Me and Esteemed Forgeblade stand on row XX on the kop. The standing continues for about 3 rows in front of us. The people around us (and us) don't shout and sing all the time, but we do when there's summat to sing and shout about. I think that's part of the problem. Firstly, there must be something of a hangover from the recent appalling seasons in the PL. If that's the prize, who wants it? Secondly, we are doing well, I'm not going to slag the team off, but generally it's not very exciting to watch. It's competent football, but it's not Nuddy dismantling Leeds, or Paul thingy (Brummy lad, Warnock signing, late 90's), tearing down the right wing, or Michael Brown just chancing his arm, having a pop and it going in! Or even the Wilder league 1 season, or those cup games when we were in league 1. There was nowt wrong with the atmosphere on Saturday when Gus's screamer went in, but perhaps it didn't continue because the team didn't. We don't, by and large, play like that any more.
Times change, and football has changed too, not always for the better. I think a more open and risky style of play could result in a louder crowd, but it could also result in a less favourable league position. People just don't get excited about risk averse football.