Because whoever (Prince) or whatever (consortium) is the owner , they are too distant and have too little interest or knowledge at the operational level.
They just look at the headline figures.
Bettis has lived a charmed life , mainly as Wilder's mate & gofor.
There is no real corporate control over the club in terms of the owner controlling the CEO or the CEO controlling Wilder or other managers.
And now he's been made a Director by the latest lazy owners , there's clearly no intention by them to "get a grip".
Hence some of the mindbending decisions for eye-watering £ on recruitment , contracts , options for Jack Robinson over the club

etc etc