What my heart would like to think was that it was mind games to try and give Campbell a bit of a confidence boost going into this season, similar to the Shackleton rubbish that Wilder was putting out. Give him (Campbell) a small pay rise and a contract extension, get him in the press, on the website etc and it might just boost his ego and confidence = more goals and a motivated player. The head part of me says, why when you have him tied down until the summer of 2027, don't you say to him if you want a new contract go out and earn it. Worst case we could have a fairly (not huge wages) large earner off the books in 2027 but now have him for another season when we could have just got rid if he didn't make the cut.