Keen Blade
Look Sharp !
Very good point.The thing that will test it is getting rid of the stupid one ticket per person policy.
At some point in time every club that has expanded their stadium has had to attract fans that have either never been before, or who haven't been for years, perhaps decades.
Now, put yourself inside someone shoes who is basically a United fan, but has never been or hasn't been for years. Why would this person go alone to a place he has never been to before?
One ticket per person is an unnecessary restriction apart from the games v Pigs & possibly Dirty Weeds.
As is the requirement for loyalty points.
Club behaves as if we have more demand than supply for every home game but the plain fact is we don't sell out 21 of the 23.
For those 21 games , anyone with a purchase history should be able to buy their own plus one extra seat for a newcomer - forget all the other bollox - the registered buyer remains responsible for his "guest".
There is no need for the club to know the personal details of everyone in the ground - it's just an obsession with data & IT.
One issue which hampers newcomers is where the newcomer is accompanying friends who are ST holders - the 3 main stands are so crammed with ST holders that it is impossible for the newcomer to sit with his ST mate(s) unless they all go and sit in the worst seats.
The only way of solving this is for the ST holder(s) to swap for the particular match to the BLUT and the newcomer joins them there - but it's a faff.
So you have 22k ST holders who could potentially be the catalyst for new fans but no practical way of exploiting that huge source for their family & mates.
So you are left with just the 3k walk-up fans to bring newcomers.
No wonder we don't sell out , there are so many obstacles to organic growth of support.
Oh for the old 3 sided ground of the early 70s - i recall that we were on our usual 17k before that golden 70/71 promotion season when we hit 30k and even a 40k , then in 71/72 40k a few times.
Can you imagine such a response to success these days ?
All-seater & ticketing policies mean we can't even add 2k or 3k when the team are playing good football.
Sorry for the nostalgia of those flexible days
