I think both kits will look better in the flesh, the problem is the amateur hour marketing surrounding the reveal.
Merchandising should be a big money maker for a club looking to become self sufficient and marketing of said merchandise should be a big project for the marketing department.
I mean, ffs its close season, its a time when the marketing team should be preparing for the new season.
Look at the Citeh away kit images, an hour, 2 wireless flashes and some players or even fans in the new kit in front of the Kop or up on one of the 7 hills of Sheffield and you have instantly got better images than that shite on the site.
It's not hard, I take these kind of images when I'm shooting weddings.
The club has Martyn Harrison for its image needs and has done for years, but if that is the standard of non action based work he is willing to provide for the club (As his action shots are very very good), I think they need to either look elsewhere for PR images or have a word with him.
Yet again the club has missed an opportunity and made itself look amateurish.
