BladeByChoice
Member
Worth a read but here are the main buttet points
https://www.sufc.co.uk/news/2023/september/21/united-in-fan-engagement/
- competition matters;
- enhancing the fan experience (physical and digital);
- stadium development projects;
- sustainability, corporate and social responsibility initiatives;
- improving fan products and services (including ticketing and membership products and pricing); and
- football governance/heritage assets
https://www.sufc.co.uk/news/2023/september/21/united-in-fan-engagement/