£37 seems high, but then as a club we are well down on "free" SKY money that Prem clubs live on. £20 for an away ticket is fine when clubs rake in £120+ million each year.
We do have parachute payments and fortunately the players contracts were written with decreased salaries, but that still doesn't alter the fact that the club was geared to a Premier League lifestyle that will need trimming back each year we stay in this division. Our turnover before getting promoted was £25m (?? ish) and it will be lets say £30-£35m if we are still in this division at the start of the 4th year.
It's simple economics which a lot of football fans are devoid of - truth hurts sometimes. I reckon the Prince will give it a good go this year and next year and if we are still in this division, parachute money for year 3 will be used primarily to get us ready for the 4th year and by then hopefully on a relatively even keel with finances. Derby & the pigs show what happens when dreams are chased.
We've got, in effect 2 years to get out or we'll be like a Birmingham - run of the mill average.
UTB