Who ar scouts at Brenford

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I think they have a fairly unique scouting system, lots of resource gets pumped into it and as you say it seems to be paying off over several years. Not sure what it would mean to them if they made it to the premiership in terms of having to change policy.
They've been pretty salty about players that have joined us, so in summary, they can go fk themselves!! 😂
 
We linked with a scouting company in the summer. Brentford own a company that do the same. Or their owners do I think.
 
Brentfords owner started Smartodds, which is a stats based consultant for bookmakers, and also for Brentford.
 
Anyone else read the thread title with a Norfolk accent? 🤔
 
Les and Banana could provide insight into this. 'There are no scouts'😎
 
Les and Banana could provide insight into this. 'There are no scouts'😎

Seeing you asked. :)

Matthew Benham owns a company called Smartodds.


The purpose of Smartodds is in effect to create betting markets which apparently is a commodity purchased around the world. If you want to know the odds of Ying Tong FC v U Fucka in Indonesia, Smartodds will have done the statistical analysis, using analysts employed to watch and "mark" football matches all around the globe. Fuck knows how it works but I know it's clever. It started I think by Matthew Benham trying to spot anomalies in the market which he would bet big on which is how he initially made a lot of money. He's not allowed to do that now for football - Smartodds doesn't just cover football though. Banana is better at explaining this than me.

Anyway, the benefit to Brentford is access to a huge amount of statistical analysis on players, clubs, leagues all around the world. What is looked for is under performance or players that are under valued. It's not just a "moneyball" approach though - mostly it is is just traditional scouting like every other club, I think we just are able to measure and match what we need better than a lot of clubs. There is a huge amount of planning - the club always says that they have players identified for at least two windows in advance and have targets to replace every player that leaves. We had a technical director who ran the system brilliantly in a guy called Rob Rowan who tragically died at the age of 28. At the time, every Brentford fan would have been fearful of how that might affect us as he really was the driving force behind recruitment and attracting players to the club. He left a huge hole in the club.

The players you have - John Egan was definitely targeted based on stats in his Gillingham days, Jack O'Connell Mark Warburton / Matthew Banham knew from their knowledge of good young players because of the NextGen series which was a European Under 19 league that Matthew Benham funded - now defunct after FIFA introduced the UEFA Youth League.

I read a lot of people say that they should buy our scouting team. There's no doubt we employ very good people throughout Europe who would be good scouts for other clubs (I hear our French scout is wanted by Man U) but they would not be as effective without the edge that Smartodds brings. The system is simply not something that can be bought just to benefit a single football club.

There you go, bet you're glad you mentioned me now. ;) See you next year.
 
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Seeing you asked. :)

Matthew Benham owns a company called Smartodds.


The purpose of Smartodds is in effect to create betting markets which apparently is a commodity purchased around the world. If you want to know the odds of Ying Tong FC v U Fucka in Indonesia, Smartodds will have done the statistical analysis, using analysts employed to watch and "mark" football matches all around the globe. Fuck knows how it works but I know it's clever. It started I think by Matthew Benham trying to spot anomalies in the market which he would bet big on which is how he initially made a lot of money. He's not allowed to do that now for football - Smartodds doesn't just cover football though. Banana is better at explaining this than me.

Anyway, the benefit to Brentford is access to a huge amount of statistical analysis on players, clubs, leagues all around the world. What is looked for is under performance or players that are under valued. It's not just a "moneyball" approach though - mostly it is is just traditional scouting like every other club, I think we just are able to measure and match what we need better than a lot of clubs. There is a huge amount of planning - the club always says that they have players identified for at least two windows in advance and have targets to replace every player that leaves. We had a technical director who ran the system brilliantly in a guy called Rob Rowan who tragically died at the age of 28. At the time, every Brentford fan would have been fearful of how that might affect us as he really was the driving force behind recruitment and attracting players to the club. He left a huge hole in the club.

The players you have - John Egan was definitely targeted based on stats in his Gillingham days, Jack O'Connell Mark Warburton / Matthew Banham knew from their knowledge of good young players because of the NextGen series which was a European Under 19 league that Matthew Benham funded - now defunct after FIFA introduced the UEFA Youth League.

I read a lot of people say that they should buy our scouting team. There's no doubt we employ very good people throughout Europe who would be good scouts for other clubs (I hear our French scout is wanted by Man U) but they would not be as effective without the edge that Smartodds brings. The system is simply not something that can be bought just to benefit a single football club.

There you go, bet you're glad you mentioned me now. ;) See you next year.
Why do we encourage this? 🙄 😂 😉
 



I got the impression from the film of Wilder and Bettis talking that we are already into this. There is an (expensive) system called Wyscout that already does a lot of this work.
There was a chap now recently employed by Peterborough who originally did this sort of thing as a hobby I think Blades Analytics into Google will get him. In the end there is no subsitute for going to watch the player as Knill and Wilder did with Sander Berge. But there are clearly ways of cutting down some of the legwork. But it is becoming more and more stats based. (And so it should). I get the impression that Brentford got into this approach very early - I think we may be following in their footsteps - again, no bad thing.


 

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