A lot of marketing (which I've worked in) is smoke, mirrors and bullshit.
'50% of it works, 50% doesn't but we're not sure which way round.' Well fuck off, Tarquin and Chloe and come back when you
do know. There used to be (might still be) a firm in Sheffield called Ancon. Every month in Cnstruction News, they took out a full-page advert. The first month, it was just a big A. The next month N and so on. Utter waste of time & money.
Anyway, to add something to the shirt debate, I thought last seasons was great and wish they didn't change them all the fucking time. Surely people like to wear shirts from days gone by rather than fork out £40-odd quid every year for some minor detail change.
I'll be disappointed in we stick with the Ramsdens green background because - like Door Deals, it would look shite. At the start of last season, Everton had 'Angry Birds' as their sleeve sponsor (and you think
we struggle to get sponsors). AB's logo is red and Everton fans protested until it was changed to white-on-blue. I'll also be pissed off if the solid back is white instead of red as it'll look like we play in white from many angles - like that shitty one from a few seasons ago.
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