I should coco
A little harsh on a well meaning body of men
You did say Sky don't really care about the lower leagues... Can you tell me why they bailed out the football league all those years ago
They didn't 'bail' out the lower leagues they just saw a bargain and took advantage.
From memory the On Digital deal was for about £300m and worth £4m per championship club. Sky bought the rights in a fire sale and paid about a quarter of this.
Newscorp/Sky/Murdoch are a bunch of shysters who due to their pro-Tory editorials (Sun/Times/Fox) have been allowed to get away with distorting the media market. Football is simply a 'product' to attract and retain viewers. It was the EU that forced a degree of competition by breaking the EPL into 'packages' and this caused massive inflation in the value of the rights. The Football League is just a minor sideline and almost completely irrelevant to Sky.