Our transfer policy changes dependant on what level we're at
In division 4 and div 3 (league 1) we were a massive fish in a small pond so could easily attract the best players from that league and could even attract players for the 2nd tier. In the 2nd tier we've always generally targeted players proven at that level.
In the PL, the only way you'll attract proven PL players is to pay salaries of £50K to £80K a week.
We can't think about paying out those wages to numerous players until we are established in the PL.
So our transfer policy has been to have one eye on relegation back to the Championship, which is common sense, good business sense.
So we've generally targeted to stars from the Championship, the logic is if we are relegated then at least we'll have players who were impressive at that level, meaning a bounce back promotion is realistic. Our buys have also had an onus towards younger players with potential.
Hence players like McBurnie and Brewster were great for 1 season in the Championship, still very young. So we took the gamble.
Think the general transfer policy has been sound, it the choice of player that's let us down.
Younger players are notoriously inconsistent and more likely to be ONE season wonders
however we hoped that buying a player young means they are more likely to retain or increase their value.