Last season and those before it we were told that it's was the teams fault for the lack of atmosphere as the football was shit and they had no passion for the club.
Well that can hardly be an accusation this season so why hasn't it been better?
Well this is why,
the Kop is all seating and has people on there who want to sit down, and get offended by loutish behaviour intermingled with those who want to make a noise. Other areas of the ground are similar.
Solutions-
1- remove those bloody pillars from the kop roof minimum. Make the kop a good place to watch football.
2- market research. Every fan who buys tickets at United is on a database. That database should be used to clarify the experience each fan wants at the game by questioning them. Offer incentives for a completed survey.
3- use that information to portion the areas of the ground where remaining seated and good behaviour are mandatory. And enforce it there with good stewarding. Sell tickets making sure fans are aware the areas they are getting and advise accordingly.
4- make those other areas where folk want to stand, chant, swear, sing a free for all. Do what you like without sanction....bar pyrotechnics which are illegal sadly. But make sure it's in the right areas of the ground. So Kop....kop ends of South and John street and the rows from back to front.
5. Make the "fun" areas full of offers....cheaper ale before 2, cheaper tickets.
Once we have fun areas full, it's down to the fans to make it work. The club can do no more, dancers, musicians would all bomb. Maybe supply flags....or controlled pyro's? Perhaps that would work.