Should start on the South Stand ASAP as if indeed we get promoted, we'll need the seats. Also as commercial investment, SS needs to happen before the Kop.
Then when the Kop gets done the 10k seats lost will be slightly offset by the SS upper tier being already there.
If we knocked the Kop down now our capacity would be 21,900. If we did the SS first, it would be 27-28k instead.
Don't get the arguments for giving more seats to away fans. The only way we'd do that is if it were reciprocated... so basically just the pigs. We wouldn't need to give more to away fans anyways.
We struggle to sell out because of the lack of seats available, weirdly enough. When trying to buy a ticket you have to jump through hoops to get one first and foremost. Then you end up with single tickets, or restricted view ones. If we had larger capacity we could loosen the restrictions on buying tickets. People would also be able to sit together rather than buying tickets separately... it puts people off.