His job is to be spikey, controversial, enrage some people and puncture a few up-their-own-arse egos. Someone has to do it, and he does it very well. A lot of what he says is tongue-in-cheek, and should be viewed as such. His column in The Sunday Times is very funny (without always being impeccably researched), as is Camila Long's and Jeremy Clarkson's (cue pelters coming my way). He manages to be a 'celebrity' while supporting both Middlesboro and Millwall instead of Chelsea or Man Utd, which gets him kudos in my book.
....and are people really enraged that he thinks Sheffield is Midlands rather than North? Our railway station is called Midland and is run by East Midlands trains, parts of our region have water supplied by Severn Trent Water, before privatisation gas in our area our area was supplied by East Midlands Gas (EMGAS).
Hangable offences I guess....