Firstly, last time I checked Villa played in Birmingham, which is considered by many to be England’s second city (a claim challenged by Manchester).
Secondly, again I’m not saying that NO ONE WILL SIGN FOR US BECAUSE WE ARE BASED IN SHEFFIELD. That’s patent nonsense, as we’ve clearly managed to sign players. However, what I am saying is that there are other clubs in the league who - all other things being equal - would have an advantage when trying to recruit young, wealthy men because of their location and the trappings those locations offer. When you add in our wage structure, the fact that we’re spending money on infrastructure (a la Burnley) in the hope that we can improve off the pitch as well as on and make ourselves more sustainable, and the fact that we’re in just our second season in the top flight, it all makes it far more difficult to bring in players of the quality we can all see we need. Not impossible, but certainly harder.
Lampard, for instance, has the financial backing, the recent history, the pull of London and Champions League football to dangle in front of potential players. I’m not saying we’re fishing in the same pond, but it’s increasingly difficult to recruit the players we need. That’s just an objective fact.