Our CEO, a former male model, Martin Bain, ruined Rangers. He is now ruining us, although in reality he is the icing on the cake.Great piece, and the reason why when football fans are regarded as "customers" it really grinds my fucking gears.
We (you and football fans everywhere) aren't customers. We invest more than money, we invest ourselves. We are the ones who travel far and wide to see our team. We are the ones who, no matter how shit everything else is, feel a little bit better when our team wins. We are the ones who have shed tears of joy or sadness in triumph and adversity.
I feel for you because those who are running the show at your place, simply don't get this. All that matters to them is the bottom line. They care little that a club with the tradition and support you have is getting run into the ground.
Shame on them.
Prior to 1958 Sunderland AFC was the only club in England that had never been relegated and had never played outside the top flight. It had been champions 6 times (a record that chelsea only recently equalled and a one that Man City has yet to equal). Since 1958 we have been relegated 10 times, soon to be 11 and successive regimes have liked the thought of being in charge at SAFC but were simply out of their depth. There is a question mark now as to whether we even have an organised board and board meetings.
Getting back to your point; modern football has attracted, due to the money sloshing around, a whole load of hangers on, who have been elevated to positions that they should not be in. It is now a grace and favour system that bears little to accumen or talent.
Sunderland AFC treats the fans like shit, runs the PR department like we are Real Madrid in a fashion that would make the former Iraqi Information Minister blush.
We are a prime example of how not to run a football club and the truth is that rather than stink the premier league out for a decade we should have gone down with a bit of grace instead of clinging onto the PL dream, which in reality is nothing special. Its no fun going up into the PL, on a bedrock of sand and then watching your team lose every week.
We are now in a situation where:
Administration looms
We are utter shite and quite deservedly bottom of the league
We have players who dont give two fucks about the club because the vast majority are loanees and the rest are out of contract come June (the loanee situation really is a false economy)
We are over £100m in debt
The stadium is falling to bits with more pink seats than red ones
We have lost half of our crowd since last May (there was not 28k there yesterday - more like 20k)
We have won just 2 home games in 15 months
We have won just 20 league games out of the last 120, and
We are going down - quite deservedly
to cap it all off we have a former player in jail and another one could be heading that way - one got done or is being done for drinking and driving yesterday. A club that is out of control and dying.
A lot of clubs who aspire to prosper in the top flight - all fans want that for their club - should sit back and have a look at how SAFC went on and you should vow never to repeat what we did, because as it stands we have no idea whether or not:
We will be in the 4rth division the season after next, or more importantly
Whether we will even have a club to support
Its a disastrous situation, that as I say, other clubs and their fans would do well to learn from. The club is toxic, the atmosphere is horrendous, we lose every week and even before a ball is kicked we know we will lose every game.
Burnley is an example of how to run a football club.
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