Sheffsteel
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Emirates cost nearly £0.5 billion when you factor in cost of the surrounding infrastructure.
To extend the kop would cost about £5m and takes about a year to build. A new kop would cost about £20m and take possibly 2-3 years with the environmental considerations. A new kop, although bigger in size, would have bigger seat spacing, wider access gangways and exit points, all in compliance with contemporary H&S legislation. The net gain in seats would be approximately zero as a result. You do the maths.
The maths is if a totally new stand cost 20m, with no increase in capacity, plus also millions lost due to the total closure of the Kop for a season or two but maybe replaced with a small temporary stand.
My maths says admission prices on the Kop would need increasing from the current £25 a match to maybe £50 a match.
Even then with no increase in capacity it would take several decades to get the investment back.
Imagine coming up this investment idea on Dragons Den.

