In Cuba the ritual is this...
They first light a very good cigar. They then immediately take an enormous swig' of Havana Club rum ... which is then blown from the mouth, as far as possible, everywhere, and in all directions. They then sit back ... relax ... and enjoy the remains of the cigar and what's left in the bottle.
Maybe with friends they then have a simple chat about baseball, the relation between economics, Fidel and Lunny, or even the possibilities of Sheff Utd appointing Blessin before they get relegated.
Who knows?