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bongleblade

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Name your favourite Blades sponsor since 2000 (post- Bentleys, Laver, Wards)pretty sure those would be everyones right?)

and also why... I’ll start...

Midas Games, just because they also published Chris Kamara’s Street soccer at the same time and it was when I started getting in to footy and going to games

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Right on the cusp in 1999/2000.... but when we sponsored ourselves was the best, most strange sponsor i've seen.

I got absolute pelters for it at school. My mates would be full of it. “You can’t even afford a sponsor!”

I don’t know how you think sponsorship works lads, but I’m pretty sure they pay you, not the other way around.
 
There was a lot of criticism when Desun was announced (“who/what the fuck is that?”) but I have good memories of that shirt so equally have ok views on the sponsor. Though I’ve never drinks, or seen on sale, any of their fruit juices.

Midas games was awful. The application on the kit made it view uncomfortable (we had the same issue with HFS Loans till the club offered to replace kits with the print version of it). It also inspired that hideous gold & lilac away kit.

For simplicity and neatness the best was probably Capital One in the Prem.
 
There was a lot of criticism when Desun was announced (“who/what the fuck is that?”) but I have good memories of that shirt so equally have ok views on the sponsor. Though I’ve never drinks, or seen on sale, any of their fruit juices.

Midas games was awful. The application on the kit made it view uncomfortable (we had the same issue with HFS Loans till the club offered to replace kits with the print version of it). It also inspired that hideous gold & lilac away kit.

For simplicity and neatness the best was probably Capital One in the Prem.
I agree, the midas application on the shirt was awful and the sponsor was very stiff and awkward... but memries are memries! Just brings me back to good times, as i am sure Laver and Wards woulf for many on here
 
There was a lot of criticism when Desun was announced (“who/what the fuck is that?”) but I have good memories of that shirt so equally have ok views on the sponsor. Though I’ve never drinks, or seen on sale, any of their fruit juices.

Midas games was awful. The application on the kit made it view uncomfortable (we had the same issue with HFS Loans till the club offered to replace kits with the print version of it). It also inspired that hideous gold & lilac away kit.

For simplicity and neatness the best was probably Capital One in the Prem.

They used to sell Desun drinks in Poundlands around the same time, they were those plastic capsule with a straw built in jobbies, one up from a Calypso cup.

The sponsorship worked because me and my mate used to buy them all the time. Titty drinks we used to call them haha

Personally I'd say our last three have been fine to great after some shockers, Capital One was the simplest and probably most high profile sponsor we've ever had so that's points.

Aesthetically I'd go for Teletext Holidays, they've got a nice typeface and the kit they were on was gorgeous.
 
The hfs loans one was pretty horrendous, like a square piece of cardboard .

Personally Laver was my fave
UTB
 
I'd say Westfield Health and Alpharooms looked the best on the shirt. But the highest profile sponsors were probably HFS and Capital One
 
I think the only aesthetically good ones in my lifetime have been Laver and Wards. Capital One, Alpha rooms and Teletext all looked decent too (there's a theme to why they look good).

Midas and HFS looked the worst, along with the Topspring one we had on the infamous away shirt, photoshopped to backdrop of Dante's Inferno.
 

For me you just cant beat good old Waaaaards.
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Going back further, around 79/80 I think, Cantors sponsored the old broad, red central banded home shirt. I got mine from house of barringtons although I dont think sponsors were on the replica kits at that time. I only remember cantors as it was on a picture of Barry Butlin I had on the back of my bedroom door, plus an annoying radio ad of that time. "Cantors, turns your house into a home"
 
I think the only aesthetically good ones in my lifetime have been Laver and Wards. Capital One, Alpha rooms and Teletext all looked decent too (there's a theme to why they look good).

See i thought Capital One looked crap. Not a fan of big blocks. If there was just a border on the text, those shirts would've been a lot better

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Those 'stick on' sponsor applications are going to look absolutely ridiculous in the future.
 
No hard and fast rules Sponsors generally need to be well known, produce something tangible you are likely to use or just be associated with a club for a long time to become 'iconc'.

SUFC and Laver, Arsenal JVC, Man Utd Sharp (or even Sharp Viewcam) Seville Super Nintendo, Fiorentina 7up, Coventry Peugeot, any beer sponsor - all good.

Online betting companies, payday lenders etc - bad.

In no order other than me remembering them:

Westfield Health - Health insurance doesnt exactly set the pulse racing but this was a good sponsor given the subtle logo and the fact it was a well known local company. Wasn't a fan of Gilders VW on the away kit, sponsor was big and out of place on the mustard colour shirt.

Visit Malta - bit unusual at first but it wins points for a decent logo and the fact they stuck around for 3 seasons. Also came with a mandatory set of underwhelming pre-season fixtures.

Topspring, SA Buzz, Vr Sports - did they even exist in real life? I'd lump Midas Games in with them but their logo gave us that infamous away kit. Anonymous and instantly forgettable

Redtooth - similar as above but they gain a few points as I've seen their quiz sheets in pubs.

Hfs Loans - awful logo and a pretty dull financial service (not even a proper bank/building society)

Sheffield Children's Hospital - think we had these for one game against the Pigs. A worthy cause obviously but the yellow and blue logo didn't look right on our shirt.

Capital One - again, very boring, VISA, Mastercard or AmEx would have been a different story. Also looked horrific in a funny little box on the shirt. Had already been used by Forest as well (didn't we once play them in a pre-season friendly called the 'Capital One Cup?')

Desun - Chinese cordial manufacturers, never seen in any in the shops the shops.

Blades - Horrendous logo ruined what could have been two of our best ever kits. Should have just gone without. Was bad enough at the time we were in that much disarray we couldn't even arrange a sponsor after Ward's disappeared

Teletext Holidays - should lose points for being an online platform but I have to say this was a great sponsor. An improvement on Alpharooms which, whilst not being a bad sponsor, lacked the je ne sais quoi of Teletext.

John Holland - An ugly logo stuck on the first Adidas shirt as a complete after thought ruined it. Much improved in the 2nd season.

Ramsdens - ugly sponsor out of sync with the colourscheme, pay day lender and more readily associated with Middlesborough. Only saving grace is they have some High Street outlets. Despite all this it just about worked, probably because will now forever be associated with one of our most fondly remembered seasons.
 
I’d love it if we could find a decent sponsor that looks good and hangs around. That would be the dream and the. The sponsor could be designed alongside the shirt rather than just applied on last minute.
 

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