Untill a few years ago I was a journalist in the financial and legal sector. All reporters at our company were told that they had to have X accounts and post regularly. We always were supposed to link to our published (often paywalled) articles, and try to engage in debate to 'create buzz'. I imagine that Reach media group has a similar policy.
As we know, it's not easy to remain polite and good-natured all the time on social media. Most people have an occasional meltdown and post things they regret. Danny Hall will be no exception. He gets a lot of abuse on social media and especially on this forum. I'd be very surprised if he didn't lose his rag occasionally.
Sure he's got his faults like the rest of us, but I don't get the hate - not only for him, but for Station, Biggs etc. They are local journos on a poor wage, they're not Woodward or Bernstein. Danny's not going to fly to Ohio and track down our owners regardless of what some fans are saying.