I'm surprised we've not had
Pinchy jumping up and down screaming Bladey, Bladey, Bladey, fucking Blade.
I have a little sympathy for his point. We do have a very parochial set of supporters when it comes to naming possible new personnel in the club. Of course, I realise that this OP was probably more about NW, than a serious debate about the DOF role (Dooley never ever did it, we've never had one as a club) or the CEO role with emphasis on the football side (Dooley DID something very similar). Frankly, NW suits neither role and as others have said if he doesn't finally retire to his tractor after Rotherham, he will get another short-term management job.
But if we seriously want to talk about that role, I've said for a long time that many of the problems over the last few years are down to nobody with a football background having the ear and some influence with the board. Whether it is the appointment of managers, or the signing of players, or just someone to say, 'we play like this, so why you signing him?' It's a role for someone with experience and knowledge, but also someone who will happily sit in the background and advise (doesn't sound like a role playing to the strengths of NW does it?) Here's a few suggestions, some a bit controversial, but more suited than NW:
Ray Wilkins
David Pleat
Joe Royle
Howard Wilkinson
Alex Sabella
Peter Taylor
Kevin Keegan
Trevor Francis
Paul Hart
John Gregory
Nigel Spackman