Yeah it’s a bit catch 22 isn’t it?
First time we went up we gambled on spending, for us, big money and signed Brewster, McBurnie, Berge, Ramsdale etc. That gamble didn’t pay off - I guess mainly because we recruited badly - and when we came down we nearly went into financial meltdown.
Second time we went up we lost our two best players, admittedly for OK money, and spent net nothing. That ended in us being one of the worst teams in premier league history. But at least now the club looks reasonably stable and is able to buy the best of league one / mid champ plus get some very good loans to challenge this year and next.
The one thing we could have done better over the last couple of years is put a bit of money aside to tie our best young players down to longer contracts. Not thinking Berge here or Ndiaye 2nd season. But we could have gambled on Jebbo, Ndiaye after the first Hecky season, and Lankshear (I know we offered him a deal but by then half of Europe wanted him). Wouldn’t have cost a fortune and you can see the difference in the relative fees we got for Jebbo vs Osula.
God knows what the answer is. Perhaps there isn’t really an answer, unless you have someone willing to pump in 100m for fun. But, in general, it looks like we’ve managed it better this time round.