Here here! Can't believe how fickle the majority of comments are.
There's no need for a club of our infrastructure to become corporate sell outs and sell the naming rights to Bramall Lane. We're not going to spend anywhere near half of the incoming PL money so why besmirch the club's heritage for the sake of a few extra £££?
We're not going to spend half of the premier league money because we're probably not going to see half of it, just like the transfer fees etc..
Renaming the stadium should be seen as a positive and progressive move, and while I'm not suggesting it in the slightest some of the very top teams have even moved to new grounds, and continue to be successful on and off the pitch..
Whilst others mention Tampax etc, I see the joke, but if we're going to survive this season we'll need all we can get financially, like I said we know it'll be absorbed into player wages - as was confirmed with Jamie Murphy's fee by Jim Phipps before he got on his bike - but I'm working on the theory the more we get the bigger the amount CW gets to spend.. the standard Wilder miracle might not be enough this season.
Even if we got called the addidas arena, the Nike fans would be upset.. take the money... It doesn't hurt arsenal, they've been doing it a few years you see..