I personally think a couple of things went down here:
- We had interest from a buyer who could not fund a purchase.
- There was something really attractive about the club, so it seemed worthy of working hard to buy it.
- The buyers had to sell the idea to none football people, how would they do that?
Plan A)
This is a team that will almost certainly get promoted, it would be ridiculous not to. Invest a cool 10 Mill and make a fast buck (maybe a buy back when the club generates PL funds).
Plan B)
This a club with a lot of assets and off the field opportunities. Enhance your business here. (Hence AI investors, Real Estate Investors, Entertainment and Events Investors)
The last hope)
The assets can be used to cover the investment as a very last resort.
But we didn’t go up. Investors stumped up cash for the risk that failed, they also stumped up a 10 mil between them for Cannon.
Now what …
Key players have been sold with no replacement, this has now covered the cost of Cannon and the other areas. We are now back at point zero, the annoyed investors that bought into the failed risk at least have their Cannon money back.
We have on investor who has a remarkable idea that AI can change the game. Having been stung for a few mil for a player that didn’t take us to the promised land. How about we use AI to find the worlds hidden talent – after all there is money to be made by finding diamonds and, lets be fair, to a non football loving person, the business model of football is more ludicrous than a pyramid scheme.
But now …..
The AI doesn’t do what we need it do, perhaps we need to relook at that and actually buy players. But lets get rid of the staff that are not absolutely imperative to the first team to protect the investment.
And that is where I think we genuinely sit at the moment – at a crossroads. The next couple of weeks will tell us if we go left or right.