This thread highlights what a terrible job the betting firms' PR departments have done in terms of publicising the work they've all done on responsible gambling. It's a fascinating insight into how people read things, believe them and they become received wisdom even when they're not true.
There are multiple references to people being bombarded with gambling ads at half-time of games when pre-watershed gambling advertising around live sport ended in 2019 with the "whistle to whistle" ban. People have talked about the pop-ups they get for gambling brands who sponsor Premier League teams when there's only one (maybe two at a push) gambling brands who would be looking to acquire UK customers. There's mention of a strapline that was withdrawn maybe 10 years ago. Several people have said "I hope they don't put Midnite on the kids shirts" when gambling brands never appear on kids' shirts. Posters have said gambling isn't well regulated when it's incredibly heavily regulated - you literally have to prove you can afford it before you can spend significant sums of money.
It's come 20 years too late and some operators have behaved disgracefully in the past (so to some extent the companies deserve all the stick they get) but I know from personal experience how seriously most firms now take safer gambling and the amount of effort they put into it. Some of the firms who've been criticised in this thread are spending enormous amounts of money on things like AI models to identify customers who may get into problems with gambling so they can make the necessary interventions.