We don't hate you down here. Or at least I don't. As others have said, most fans are thinking/ stressing about their next game, their position in the league, etc. And maybe their one true, local, rival. Leeds and Millwall might be exceptions to this rule (?) If you've had a kicking somewhere, that can colour your view of a club and it's entire fanbase, in my experience. But I haven't had one at Bramall Lane (yet!)
I would say most of us envy and at the same time admire your support and tradition, wish we had some of that. Is it better that people have an opinion about you? Probably not in the Ched Evans furore, but nobody takes very much notice of us at all. We are on the outer fringes of the football family.
Sheffield Utd to me means: Tony Currie, Dave Bassett, hoofball, the play offs in 1988, that West Ham thing, Warnock, Brian Deane, great old ground, tradition, great support, underachievers, poor relation in Sheffield (sorry! That may, or may not be right), huge crowds for Div 3 derbies in late 70s, Sean Bean, Paul Heaton, red n white stripes, cup runs, Nigel Clough, Ched Evans. That's when I think about Sheffield Utd.
Mostly, I'm thinking about Scunthorpe away Saturday, Swindon playing tonight, Mk Dons losing Afobe, Matt Smith's loan ending soon, Preston, etc etc. Looking over me shoulder and fretting. I'll think about you lot again in Feb, and worry about a team that can beat 4 or 5 Prem teams in 12 months or whatever. But hate? Nah. 90 mins of antipathy, but that'll be about it. Happy to meet up afterwards!
I really don't think the Ched Evans thing helped you lot at all though. Glad that wasn't us. Wouldn't want any of that. But it's probably what you are known for at the moment. Whether that will fade in time, and we just think of Dave Bassett and long ball, who knows?