they are now not just a local and country wide brand they are a global brand, thanks to the Disney bollocks which to be fair was very well done, they are now recognised globally something we are not.
they will in the next few years reach the Prem and take that branding further, while they have those two at the helm they will continue to grow as a brand and be recognised the world over.
we on the other hand struggle year on year financially we never seem to be in a great place no matter what the owner does and the last time we graced the Prem we stunk the place out and it was not great, certainly nothing to help build a wider following unless they love the underdog.
we all love Sheff U but a wider audience does not really give two f**ks about us, until we can get in the prem and stay in the prem for at least a few years we will just be little old plucky Sheff U, i don't mind that but financially it will not help us.