im going to show my age here. but how close are we to another ITV digital situation reappearing
In the context of the Premier League, not really. There's so many different broadcasters (both here and overseas) that are contributing to the overall pot of revenue that any one of them going bump is only going to cause temporary fractional damage, and given the popularity worldwide is so high there'll be someone else looking to take on what's lost. It's not like ITV Digital at all where for all intents and purposes they had a monopoly of a product that people weren't really that interested in