It's not really softening the blow if it's something as simple as a release clause. We are desperate for bodies and a bit of quality, get the fuckers in.Perhaps he does that when he knows it’s not happening.
Try soften the blow when it’s finally confirmed the case.
Can’t damage any possible deal if it’s already dead. Perhaps this clause he’s asked for
Is simply too much for the club to negotiate back so I’ve binned it?
Like a contractor who doesn’t want the job putting in a completely over the top quote so the client goes elsewhere…but if accepted they don’t mind and will turn up and do the job and walk away quids in